The Marketing Development Assistance (MDA) Scheme under the Overseas Promotion & Publicity (OPP) Scheme aims to support the promotion and marketing of Indian tourism in overseas ma...
Financial support for study tours, and participation in travel shows/exhibitions/road shows in overseas markets (organized by the Ministry of Tourism) will be provided up to a maximum of ₹3,50,000/- per case/tour.
**Sr. No.** **Particulars** **Extent of Support** 1Economy class airfare for travel between India to another country and from there to a group of countries by air/rail.90%2Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.90%3Lodging expenses on overseas tour Max. 5 nights with an upper ceiling of room rate at ₹10,000/- per night.
**For Tourism Departments of State Governments / UT Administrations**
Financial support for participation in overseas travel shows and exhibitions will be provided as follows:
**Sr. No.** **Particulars** **Extent of Support**1. Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.Overall ceiling of ₹3,50,000/-.
Since, the representatives of State Govts and UTs are provided TA/DA by the States/UTs, the provisions of financial assistance towards international air fare and lodging are not applicable to them.
**For Tourism Service Providers /Tourism Departments of State Governments / UT Administrations**
Financial support for online promotion of tourism destinations and products in overseas markets, including digital content creation, will cover 50% of the total cost, up to ₹1,00,000/- per financial year, subject to actuals.
Eligibility (who can apply)
The tourism service providers should be travel agents, inbound tour operators, tourist transport operators, classified hotels, classified bed & breakfast units, classified home stays, classified motels, guest houses & tented accommodation units, standalone restaurants, convention centers, and online aggregators, sales tours, participation in travel fairs/exhibitions and road shows (organized by Ministry of Tourism), online promotion of tourism destinations and products, tour packages in the overseas markets, including content creation/production of digital promotional brochures/leaflets etc.
The tourism service providers should be approved by the Ministry of Tourism, Government of India, or the concerned State / Union Territory Tourism Department.
The approved tourism service providers should show a minimum fee of ₹1.00 crore – ₹2.00 crore in any of the preceding two years i.e. 2018-19 or 2019-20, the number of tours may be limited to a maximum of two in one financial year.
The approved tourism service providers should show a minimum fee of ₹2.00 crore and above in one of the preceding two years i.e. 2018-19 or 2019-20, the number of tours may be limited to a maximum of three in one financial year.
Tourism departments of State Governments / UT Administrations are also eligible to avail benefits under the Scheme. However, the above eligibility conditions do not apply to them.
How to Apply
**Online**
> **Prior Approval:**
**Step 01:** The TSP/SG/UT shall obtain Prior Approval from the Ministry of Tourism, Government of India, before undertaking a tour overseas.
**Step 02:** The applicants download the prior approval application form [Annexure-I](https://tourism.gov.in/sites/default/files/2022-03/Revised%20MDA%20Guidelines%2010032022.pdf).
**Step 03:** In the application form, fill in all the mandatory fields, and attach copies of all the mandatory documents (self-attest, if required).
**Step 04:** Submit the duly filled and signed application form at least 21 days before the tour to the Assistant Director General (Overseas Marketing) via email at mda-tourism@gov.in.
> **Reimbursement Claims:**
After undertaking the tourism promotional activity/tour abroad for which Prior Approval had been accorded by the Ministry of Tourism the Tourism Service Provider / State Govt./ UT Administration will apply to reimbursement/claim.
Frequently Asked Questions
Who is eligible for Marketing Development Assistance Scheme / what is the eligibility?
1. The tourism service providers should be travel agents, inbound tour operators, tourist transport operators, classified hotels, classified bed & breakfast units, classified home stays, classified motels, guest houses & tented accommodation units, standalone restaurants, conventio...
What are the benefits of Marketing Development Assistance Scheme?
**For Tourism Service Providers**
Financial support for study tours, and participation in travel shows/exhibitions/road shows in overseas markets (organized by the Ministry of Tourism) will be provided up to a maximum of ₹3,50,000/- per case/tour.
**Sr. No.**...
How to apply online for Marketing Development Assistance Scheme?
**Online**
> **Prior Approval:**
**Step 01:** The TSP/SG/UT shall obtain Prior Approval from the Ministry of Tourism, Government of India, before undertaking a tour overseas.
**Step 02:** The applicants download the prior approval application form [Annexure-I](https://tourism.gov.in/sites...