Self‑Help Group (SHG) Skills – Work & Livelihood
Topic: Communication
Communication is the exchange of ideas, feelings, and information between people.
In an SHG, strong communication lets members share knowledge, solve problems, negotiate with suppliers, and market their products.
1. Simple Explanation
- What it is – Talking, listening, writing, and using body language to share and receive messages.
- Why it matters –
- Builds trust among group members.
- Helps coordinate activities, avoid misunderstandings, and achieve common goals.
- Enables SHGs to negotiate better prices, access markets, and access support from government schemes.
2. Key Points
| Aspect | What to Focus On | How to Apply in SHG |
|---|---|---|
| Types of Communication | • Verbal – spoken words (meetings, calls). • Non‑verbal – eye contact, gestures, posture. • Written – notes, messages, emails. |
Use clear, simple language; write meeting minutes; practice body language that signals openness. |
| Active Listening | • Pay full attention. • Ask clarifying questions. • Reflect back what you heard. |
During group discussions, pause, nod, and paraphrase members’ points before responding. |
| Clarity & Conciseness | Avoid jargon; be direct. | In proposals or market pitches, keep sentences short and factual. |
| Feedback Loop | • Give constructive feedback. • Invite feedback from others. |
After a sale or workshop, ask for opinions on what worked and what can improve. |
| Conflict Resolution | • Stay calm. • Focus on issues, not personalities. • Seek win‑win solutions. |
Use “I” statements (“I feel … when …”) and brainstorm alternatives together. |
| Non‑verbal Cues | • Eye contact shows confidence. • Open posture invites dialogue. |
During meetings, sit upright, maintain eye contact, avoid crossing arms. |
| Digital Communication | • WhatsApp groups, e‑mail, or simple voice notes. | Share updates, market prices, and training materials through group chats. |
| Cultural Sensitivity | Respect local customs, gender norms, and language preferences. | Offer role‑sharing: let women speak in women‑only sessions, men in mixed ones, if culturally appropriate. |
3. Worked Example
Scenario
Goal: 10 SHG members want to launch a new hand‑woven basket line and need to negotiate a bulk purchase of raw jute with a local supplier.
| Step | Communication Action | Why It Matters |
|---|---|---|
| 1. Prepare | Draft a short list of key points: quantity, price, quality, delivery time. | Keeps the discussion focused and prevents confusion. |
| 2. Opening | “Good morning, Mr. Reddy. Thank you for meeting us. We’re interested in buying 200 kg of jute.” | Shows respect and sets a cooperative tone. |
| 3. Active Listening | He explains his price is ₹120/kg but offers a discount if we buy >300 kg. | You understand his constraints and can negotiate. |
| 4. Clarify | “So if we buy 250 kg, would the price drop to ₹110/kg?” | Confirms understanding and signals willingness to trade. |
| 5. Negotiate | Offer: 250 kg at ₹115/kg, with a 10‑day payment period. | Creates a win‑win: supplier gets more kilos, SHG gets a better rate. |
| 6. Confirm Agreement | “So we agree on 250 kg at ₹115/kg, payable in 10 days. I’ll send a written confirmation.” | Avoids future misunderstandings. |
| 7. Follow‑up | Send a quick WhatsApp message: “Thank you, Mr. Reddy. We confirm the order of 250 kg at ₹115/kg. Payment will be made on [date].” | Reinforces commitment and keeps the relationship positive. |
Take‑away
- Preparation + clear language + active listening + respectful negotiation lead to successful agreements.
4. Quick Revision Summary
- Communication = verbal, non‑verbal, written, digital.
- Active listening is as important as speaking.
- Use clear, concise language; avoid jargon.
- Feedback keeps the group learning and improving.
- Resolve conflicts with calm, inclusive, win‑win approaches.
- Non‑verbal cues (eye contact, posture) reinforce trust.
- Leverage digital tools (WhatsApp, e‑mail) for quick updates.
- Tailor communication to cultural norms.
Quick Self‑Check Questions
- What are the three main types of communication?
- How can you show that you are listening actively?
- What should you do if a conflict arises in the group?
- Give one example of a non‑verbal cue that builds trust.
- Why is confirmation (written or digital) important after a meeting?
Practice Tip:
During your next group meeting, consciously apply one of the key points above (e.g., practice active listening or give concise feedback). Note how the conversation feels different compared to before.
Happy communicating, and may your SHG thrive!