UTM Builder — Free Campaign URL Builder for Google Analytics

Step by step

How to use the UTM Campaign Builder

01Enter the base url
02Enter the source
03Enter the medium
04Enter the campaign
05Click "Run UTM Campaign Builder" — it's free and instant
06Review your results on screen and download the PDF/Excel report

What is the UTM Campaign Builder?

UTM parameters are tags added to the end of a URL — utm_source, utm_medium, utm_campaign and optionally utm_term and utm_content — that tell analytics tools exactly where a visit came from. This builder adds them correctly and URL-encodes the result.

Why it matters for SEO

Without UTMs, traffic from WhatsApp messages, emails, Instagram bios and QR codes often lands in “direct” or “referral” and you cannot tell which campaign worked. Tagged links show the true return on every campaign in Google Analytics 4.

How to read your UTM Campaign Builder results

Use consistent lowercase values — “whatsapp” and “WhatsApp” appear as two different sources in reports. Medium describes the channel type (email, social, cpc, qr); source is the specific platform; campaign names the promotion. Use UTM links only for external campaigns, never for internal links on your own site.

Expert tips

Agree on a naming convention and keep it in a shared sheet.
Shorten long UTM links before sharing them in posts.
Turn UTM links into QR codes for print with the QR Code Generator.
Never add UTMs to internal links — they overwrite the original source.

Limitations

Output is built only from the values you enter. The tool cannot see your existing site setup, so review the result before you add it to a live site.

Why use our UTM Campaign Builder?

Completely free — use UTM Campaign Builder as many times as you want
No login or registration needed to see results
Download the report as PDF or Excel with a free account
Works on any device — desktop, tablet or mobile

Frequently asked questions

Query-string tags such as utm_source and utm_campaign that analytics tools use to attribute visits to campaigns.

Not when used on external campaign links. Pages should have canonical tags so UTM variants do not create duplicates.

utm_source, utm_medium and utm_campaign are the standard core set; utm_term and utm_content are optional.

In Reports → Acquisition → Traffic acquisition, using the session source/medium and campaign dimensions.

Yes. UTM Campaign Builder is 100% free with unlimited usage. You can run it as often as you like without paying anything.

No login is required to use UTM Campaign Builder and see your results. You only need a free account if you want to download reports as PDF/Excel or save your history.

UTM Campaign URL Builder for Google Analytics